Factors of Competitive Advantage of Islamic Banks in Indonesia: A Literature Review Study
Keywords:
Competitive advantage, Islamic Bank, Systematic literature review
Abstract
This study explores the factors influencing the competitive advantage of Islamic banks in Indonesia through a systematic literature review (SLR). The study examines the development of the Islamic banking sector in Indonesia since the enactment of Law No. 7 of 1992 and highlights various aspects such as regulation, supporting infrastructure, public literacy, and supervision. Based on OJK data as of June 2023, Islamic financial assets reached IDR 2,450 trillion, with the Islamic capital market and Islamic banks as the largest contributors. The results show that the most significant factors influencing the competitive advantage of Islamic banks include the marketing mix, the role of technology, banking facilities, environmental influence, market orientation, training, infrastructure, the role of the government, service quality, Islamicity performance, online media marketing, customer relationship management (CRM), green banking, and intellectual capital. Most of the research uses quantitative methods (65%), followed by qualitative methods (33%) and mixed methods (7%). This study suggests that Islamic banks need to focus on these factors in their strategies to remain competitive in a dynamic and competitive market, with government support and the implementation of innovative technology as key success factors.
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Rani, F., Fikri, F., & Mahfud, M. (2020). Islam and national law: A formal legal review on Sharia laws in Aceh. Al-Risalah, 20(1), 47–57. https://doi.org/10.30631/al-risalah.v20i1.521
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Soraya, S., & Lestari, R. (2022). Pencapaian keunggulan bersaing di era pandemi pada PT Bank Syariah Indonesia. Bandung Conference Series: Accountancy, 2(2), 1137–1144. https://doi.org/10.29313/bcsa.v2i2.4530
Wright, P., Kroll, M. J., & Parnell, J. A. (1996). Strategic management: Concepts and cases (3rd ed.). Upper Saddle River, NJ: Prentice Hall International.
Yuliani, I. (2022). Analisis faktor yang mempengaruhi minat nasabah memilih produk tabungan wakaf di Bank CIMB Niaga Syariah Cabang Samarinda. Ekonomis: Journal of Economics and Business, 6(1), 183–192. https://doi.org/10.33087/ekonomis.v6i1.497
Argantara, Z. R., & Annisa, N. (n.d.). Analisis faktor-faktor minat nasabah dalam menabung di bank syariah (studi kasus BPRS Bhakti Sumekar KCP Pragaan). Institut Agama Islam Sunan Kalijogo Malang.
Argantara, Z. R., & Annisa, N. (2023). Analisis faktor-faktor minat nasabah dalam menabung di bank syariah. An-Nisbah: Jurnal Perbankan Syariah, 4(2), 255–266. https://doi.org/10.51339/nisbah.v4i2.1131
Azizah, N., Purnomo, J. H., & Hidayati, N. N. (2020). Efektivitas strategi pemasaran produk tabungan haji dalam meningkatkan keunggulan kompetitif di BRI Syariah Kantor Cabang Pembantu Bojonegoro. Miyah: Jurnal Studi Islam.
Anggraini, S., & Iqbal, F. M. (2022). Analisis pengaruh green banking terhadap profitabilitas bank umum syariah Indonesia. Journal of Business Management and Islamic Banking, 1(1), 73–88. https://doi.org/10.14421/jbmib.2022.011-05
Anggraini, T., & Lanniza, I. (2021). Analisis strategi pemasaran kredit pembiayaan Mitraguna dalam menarik minat nasabah di Bank Syariah Indonesia Ex Bank Syariah Mandiri KCP Stabat. Journal Economy and Currency Study (JECS), 3(2), 37–46. https://doi.org/10.51178/jecs.v3i2.297
Cahya, B. T., Sari, D. A., Paramitasari, R., & Hanifah, U. (2021). Intellectual capital, Islamicity performance index, dan kinerja keuangan bank syariah di Indonesia (studi pada tahun 2015–2020). Aktsar: Jurnal Akuntansi Syariah, 4(2), 155–170. https://doi.org/10.21043/aktsar.v4i2.12031
Dekkers, R., Carey, L., & Langhorne, P. (2022). Making literature reviews work: A multidisciplinary guide to systematic approaches. Cham, Switzerland: Springer.
Fadhilah, Y., Maknuun, I., & Lesmana, C. I. (2021). Pengaruh marketing mix dan customer relationship marketing melalui keunggulan bersaing dalam meningkatkan market share perbankan syariah. Jurnal Dinamika Ekonomi Syariah, 8(1), 1–15.
Kitchenham, B., & Brereton, P. (2013). A systematic review of systematic review process research in software engineering. Information and Software Technology, 55(12), 2049–2075.
Lanniza, I., & Anggraini, T. (2021). Analisis strategi pemasaran kredit pembiayaan Mitraguna dalam menarik minat nasabah di Bank Syariah Indonesia Ex Bank Syariah Mandiri KCP Stabat (Vol. 3).
Latifah, L., & Ritonga, I. (2020). Systematic literature review (SLR): Kompetensi sumber daya insani bagi perkembangan perbankan syariah di Indonesia. Al Maal: Journal of Islamic Economics and Banking, 2(1), 63–75. https://doi.org/10.31000/almaal.v2i1.2763
Maknuun, L., Fadhilah, Y., & Lesmana, C. I. (2021). Pengaruh marketing mix dan customer relationship marketing melalui keunggulan bersaing dalam meningkatkan market share perbankan syariah. Jurnal Dinamika Ekonomi Syariah, 8(1), 63–75. https://doi.org/10.53429/jdes.v8i1.149
Muhammad, H., & Sari, N. P. (2020). Pengaruh financial technology terhadap perbankan syariah: Pendekatan ANP-BOCR (The influence of financial technology on Islamic banking: ANP-BOCR approach). Perisai: Islamic Banking and Finance Journal, 4(2), 113–125. https://doi.org/10.21070/perisai.v4i2.868
Nurrul, N. Y. (n.d.). Analisis cara bank syariah membangun identitas untuk menarik nasabah. Jurnal Hukum dan Administrasi Publik, 2(1). https://doi.org/10.61813/jhap.v2i1.74
Nasabah, M. (2024). Analisis cara bank syariah membangun. Jurnal Hukum dan Administrasi Publik, 2(1), 53–64.
Nor Firman, R., & Ilfiah, S. (2021). Analisis faktor yang mempengaruhi peningkatan nasabah di Bank BTN Syariah Kota Pasuruan di masa pandemi. Tasharruf: Journal of Islamic Economics and Business, 2(2), 29–34. https://doi.org/10.55757/tasharruf.v2i2.80
Nurika, Y., & Abdul Aziz, I. (2021). Analisis pengaruh promosi, keunggulan produk, dan penerapan nilai syariah terhadap minat menabung masyarakat (studi pada PT BSI Kuala Tungkal, Jambi). Nisbah: Jurnal Perbankan Syariah, 7(2), 98–105. https://doi.org/10.30997/jn.v7i2.4433
Pasrizal, H. (2019). Pengaruh peran teknologi, orientasi pasar, pelatihan, dan infrastruktur terhadap keunggulan bersaing bank syariah. Imara: Jurnal Riset Ekonomi Islam, 3(2), 151–162. https://doi.org/10.31958/imara.v3i2.1671
Pratopo, G. (2023). Analisis faktor-faktor yang mempengaruhi minat masyarakat untuk memilih menggunakan produk bank konvensional daripada bank syariah. Journal Maliki Interdisciplinary, 1(5), 1–7.
Rani, F., Fikri, F., & Mahfud, M. (2020). Islam and national law: A formal legal review on Sharia laws in Aceh. Al-Risalah, 20(1), 47–57. https://doi.org/10.30631/al-risalah.v20i1.521
Samsuri. (2022). Strategi keunggulan bersaing melalui digitalisasi layanan produk pada Bank Syariah Indonesia KCP Rogojampi. Ribhuna: Jurnal Keuangan dan Perbankan Syariah.
Soraya, S., & Lestari, R. (2022). Pencapaian keunggulan bersaing di era pandemi pada PT Bank Syariah Indonesia. Bandung Conference Series: Accountancy, 2(2), 1137–1144. https://doi.org/10.29313/bcsa.v2i2.4530
Wright, P., Kroll, M. J., & Parnell, J. A. (1996). Strategic management: Concepts and cases (3rd ed.). Upper Saddle River, NJ: Prentice Hall International.
Yuliani, I. (2022). Analisis faktor yang mempengaruhi minat nasabah memilih produk tabungan wakaf di Bank CIMB Niaga Syariah Cabang Samarinda. Ekonomis: Journal of Economics and Business, 6(1), 183–192. https://doi.org/10.33087/ekonomis.v6i1.497
Published
2025-10-18
How to Cite
Robiah, H., Endarty, K., & Nasim, A. (2025). Factors of Competitive Advantage of Islamic Banks in Indonesia: A Literature Review Study. Jurnal Kajian Peradaban Islam, 8(2), 71-77. https://doi.org/https://doi.org/10.47076/jkpis.v8i2.304
Section
Islamic Economics and Finance
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